The first of many podcasts to come, with many thanks to Lori Culwell & Stephan Cox.
Tag: publishing
Texas Book Festival Pitchapalooza Pitchers Pitches
Robert Rath: Historic Novel: Wild West Arielle w/ 13 year old pitcher Caitlin Merrion The Book Doctors w/ awesome panelists The Book Doctors w/ winner Aimee Teague Louise Stevens: Woman's Fiction: woman and family’s secrets and lies Rob Bass: Short Stories: mysticism Meg Cobb: Memoir: woman chases jazz hero Roland Kirk Amiee Teague: Young Adult Fantasy: boy with a shape shifting sister (WINNER!) Caitlin Merrion: Young Adult Novel: best friend gets captured (author is 13 years old) Chad Tracy: Hard-boiled Fiction: Austin boxer noir Caroline Stanley: How To: career, money, wardrobe, personal shopping expert Alisha Gabriel: Middle Grade Non-Fiction: gruesome facts about musical instruments David Morris Parson: Experimental Fiction: Dante’s Inferno meets Bozo the clown meets Terry Gilliam Cindy Phillips: Trashy Mystery: southern sizzle Paul Ehrlich: Historic Novel: 1940s France Fran Samuelsson: YA Novel: girls, horses and Basques RJ Julia Pitchapalooza Pitchers & Pitches
Christine Noonan: Mystery: Skype session gone wrong, lobster, teachers, title: Today's Lesson is Murder Judith Ward: Memoir: beaten wife force by judge to pay husband Marsha Moreau: Memoir: family secrets and lies Susan Israel: Memoir: 1930s Ivy League colleges and outcasts Mark Donovan: Fiction: five-year-old dragged by mom to Italian-American women loansharks Miriam Murphy: Essays: woman looks back on her 70 years, bear scat Stephen Horner: How To: employment labor lawyer, employer-employee relations, From Hired through Fired Susan Bergen: Memoir with recipes: the comedy and tragedy of opening a tearoom George Torello: Memoir: a structural engineer in tragic roof collapse Carol McCarthy: Memoir: mobsters, bookies and growing up in Providence Maureen Hasely-Jones: Gardening: noted radio host we use yarns of her family’s history in gardening from 1648 Trish Maselli: Memoir: overcoming seemingly insurmountable odds, Small Steps Find Faith Again Linda Latini: Picture Book: dad, kid and cancer, Snowballs Promises Keeping Austin Weird: The Book Doctors Take Pitchapalooza to the Texas Book Festival
Keep Austin Weird!
We kept seeing that slogan plastered everywhere: on clubs with Tex-Mex music blaring, on the sides of restaurants with Tex-Mex food wafting, on t-shirts sported by ancient shitkickers, dreaded-up
post-hippies, and UT hook-’em-horns, Bevo loving students. And it is weird. In the best way. Where else could you be signing books across from Lisa Loeb, & the dude who wrote Go the F*ck to Sleep. We ate amazing “Interior Mexican” tacos, we swam in a Texas sized fresh water pool, we saw protesters fighting the death penalty.
The festival itself, thanks to Clay Davis and his legion of tireless helpers, is one of the best in the country, nee the world. we heard awesome pitches by a 13 year old girl, a trashy thriller writer, a Pynchon disciple, a cat gut myth buster, an Austin boxing noirist, & our winner, special education teacher Aimee Teague, whose middle grade novel, Devin and His Shape-Shifting Sister, rocked the house hard.Olive, our 4 year old, proclaimed that she loved Austin even more than Hollywood. And she loves Hollywood. to see more pix go to: the book doctors page on facebookTexas Book Festival Runner-Up Alisha Gabriel on the Pitchapalooza Experience
One of the highlights of the day was attending Pitchapalooza with Arielle Eckstut and David Henry Sterry. The blurb in the festival schedule says they “are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully. ”
Randomly selected audience members were given one minute to pitch their books and then received feedback about it. The panelists were nice about it, too, and gave every single person good advice. Guess what? I was randomly selected! It was scary, but exciting. My nonfiction book, Catgut and Toenails: A Guide to Musical Instruments, was met with enthusiasm and helpful comments for improvement, as well as ways to successfully market myself and the book. Every panelist chimed in, which was inspiring.
As I made my way back to my seat, a tween sitting nearby whispered, “I’d read your book!” It made my day.
Elizabeth Bluemle of Flying Pig Bookstore on Pitchapalooza, in Publisher’s Weekly
We are so blessed to have a great article to share from Publisher’s Weekly, on our recent Pitchapalooza by co-owner of the AWESOME Flying Pig Bookstore in Shelburne VT.
http://blogs.publishersweekly.com/blogs/shelftalker/?p=6229&cpage=1#comment-29797
15 Year Old Pitchapalooza Winner Helen Armstrong on Pitching in Chester County
As I fell asleep the night before Pitchapalooza, I told myself not to be nervous. I decided that one of three things would happen: 1) I would go and I wouldn’t get to pitch. 2) I would go and I would pitch and I would lose. 3) I would go and I would pitch and I would win. I then told myself that there was no way number 3 would happen, so it was really just down to 1 and 2. I decided that there was a large possibility that number 2 wouldn’t happen, either, because only 20 or 25 people would get to pitch. So I resigned myself to the fact that I would probably end up sitting there listening to 20 other people pitch, chin resting on my hands, applauding after every one, and then leaving as the same person I was when I walked in.
I had written my pitch earlier that day. It had taken about five minutes. I used my iPod to time myself saying it once or twice, to make sure it was under a minute. It was. So I printed it out and went back to what I’d been doing before – writing fanfiction.
It wasn’t that I wasn’t interested or excited to pitch – it was that I didn’t want to let myself anticipate anything but losing. I realized that a fifteen-year-old writing what was really like an anthology of short stories was an unlikely win. I figured I would get up to the podium, do my pitch, and if I got through it without majorly screwing anything up – which was definitely a concern of mine – the judges would just say things like, “Well, it’s a good idea, but…” or “There really isn’t a market for an anthology of short stories right now.”
I didn’t want to expect to win because I really didn’t think I would. It was like when I went to Disney World when I was 10 and was anticipating the single best week of my life, and it just really didn’t live up to my very high expectations. How could it?
I was trying to protect myself.
In the car on the way to the book store, my parents asked me to read my pitch. I get nauseous if I read or write things in the car, so I agreed to read it once and then stop. I did, and of course my parents had all sorts of suggestions. My mom handed me a pen and told me what she thought I should change. So, stomach growing ever more uncertain, I changed a few of the things she suggested but disregarded some of her suggestions. I added some things that I thought would work better, and re-worded some sentences.
One of my biggest pet peeves with my mom editing my work is when she tries to tell me exactly what to do. She makes suggestions and then tells me exactly how I should re-write it. I hate that. I don’t feel proud of myself if she does this, because it technically wasn’t me who wrote it – it was her. And I’m terrified that someone will say, “Oh, the best part was this!” and that this was something my mom wrote.
I realize this’ll be an issue where editors are concerned, but I’m just trying to live in a fantasy about that for right now, so let me be.
The pitch that I presented was almost completely written in the car. I kept the main structure of what I’d written the day before, but I changed most of it. I didn’t even read through the final thing because I was afraid I might barf if I didn’t look out the window.
I’ve been in plays before, I’ve gotten up on stage and read things in front of tons of people, I’ve given presentations in class, et cetera. Each and every time I’ve done this, I’ve freaked out. I don’t like presenting things. I’m always terrified that I’m going to throw up or faint in front of everyone and embarrass myself thoroughly.
Yet I make myself do it. In some situations I don’t have an option – like the time in eighth grade where I had to present a power point on House Slaves in the 19th century in front of 100 people. That was truly terrifying and I would’ve paid money not to have to do it. In other situations, though, it’s a choice that I make – I like doing plays because I meet a lot of great people in them.
And Pitchapalooza I chose to do because if I want to be a writer, I have to get used to talking about my books in front of lots of people.
Today I watched the livestream of the red carpet at the London premiere of Harry Potter and the Deathly Hallows Part 2. J.K. Rowling stood on stage in front of thousands of people in Trafalgar Square and millions around the world, and she talked about the whole Harry Potter experience and all that.
So I figure I have to have practice for when I’m standing in front of millions of people worldwide at the premiere for the eight movie made about my books.
Also I have to put myself out there if I ever want to get to Trafalgar Square. Baby steps.
When my name was called to get on deck for presenting my pitch, I was surprised but forced myself to just stand up and walk over to the book case next to the podium and wait for the woman before me to finish her pitch. I had my paper in my hands, with things written across other things, sentences crossed out, arrows directing me where to read. It was all wrinkled and I was afraid it looked unprofessional.
I looked at a book on the book case which had a lovely picture of a really nice, sleek modern house in the middle of the woods that reminded me of Edward Cullen’s house in the Twilight movies. If I was still a Twihard, that would’ve gotten me so psyched up and ready to go that it’s almost embarrassing to admit.
I stepped up to the podium when it was my turn and everyone was looking at me. I set my paper down because I absolutely hate when people are standing up in front of people and they seem perfectly calm in their face and voice, but you can see the paper in their hands shaking and you can tell they’re nervous.
I avoid that at all costs.
I read my pitch, inwardly freaking out and hoping that no one could tell. Everyone was looking at me and I was afraid that they were judging me or were mad at me; like, ‘How come this fifteen year old girl can get up and pitch her stupid book when I’ve worked for 30 years on my book? She probably wrote it only 6 months ago.’ Which would be true. And yeah – how dare I? Shouldn’t I just give up my place and let someone older and more mature and wiser and better than me present their pitch?
I should probably just go home to my fanfiction.
I was truly shocked that the judges had such good feedback for me – they actually liked my idea and thought it would have a good market! I could barely even understand what they were saying, because by the time they got to one sentence I was still processing the sentence before, thinking, ‘What?!?!’
It’s a good thing my dad was videotaping it so I could go home and watch it over and over again so I could actually hear and try to comprehend what the judges had to say.
As I walked back to my seat, people were smiling at me. I couldn’t figure out if they were smiles like, ‘Oh she’s such a cute kid!’ or if they were more like ‘Wow, that was a very nice pitch!’ Or maybe they were like, ‘I’m going to smile at her so she won’t realize that I’m cursing her out on the inside for taking my well-deserved spot.’
I got back to my seat and my parents were smiling at me. I was smiling, too, so unbelievably relieved that I hadn’t gotten the reaction I’d expected. The rest of the event passed in a blur; I tried to figure out if I actually had a chance or not and I’ll admit, I thought I did. I didn’t want to think this, because I didn’t want to set myself up for disappointment, but sometimes I can’t help it.
When the winners were announced, I was freaking out again. I do a lot of that – but I’m a fifteen year old girl – it’s in the job description. (Incidentally, there is a lot of freaking out done in my book by fifteen year old girls.)
There was a tie. Apparently, the two winners had such drastically different ideas that they couldn’t pick.
I really, sincerely hoped that the first name they announced, if it wasn’t mine, was drastically different from my book.
It was. It was about financial scams and stuff I don’t fully understand.
And then…
They announced my name
I stood up and grinned and everyone cheered and I tried to figure out if I should sit down again. I looked at the other guy who had won and he was sitting down, so I sat down too.
And then I realized that I had won.
Number 3 out of the 3 possibilities was the least likely! It was the one that I’d told myself wouldn’t happen.
And it did.
The next 15 minutes were all smiles and ‘thank you’s and handshakes and more ‘thank you’s. I just hoped they weren’t all secretly plotting my murder for winning when they didn’t.
To be honest, I felt kind of bad. Lots of these people had spent their whole lives working on these books, and I’ve spent my whole life writing mediocre stories on pieces of paper that I stapled together and presented proudly to my parents, declaring that they were books. When I learned to type, I wrote hundreds of beginnings of stories on the old mammoth computer in the study. It took me a few years to ever write something that I actually finished. When I learned about fanfiction, I got an account on fanfiction.net and wrote a lot of it.
Fanfiction was actually how I grew as a writer. My first fanfiction is complete and utter crap and I wish no one had ever read it. But as time goes on, I can look through my computer and my profile on fanfiction.net and see the evolution of my writing. I can see that the view counts go up on my stories, and the review number on my most recent fanfiction, which is 50,337 words is 201.
So clearly I’ve come far from those stapled ‘books.’
But I never imagined that by the age of 15 complete strangers would be looking me in the eye and telling me that they ‘knew I would win.’
That just completely threw me for a loop.
So at this point, anything could happen.
I just really hope that Trafalgar Square thing is part of ‘anything.’
Podcast of Public Radio Interview with The Book Doctors
—David Henry Sterry
Of course you can! That’s sort of the point, isn’t it? Even the authors of books intended to help other authors get published, an Escherian concept if ever there was one, need to get publicity, and a phone interview offers a fine alternative. Assuming the interviewer has the gear at home, then everyone can get what politicians like to call the maximum “bang for the buck.” Nobody has to leave home and nobody has to even, in theory, get dressed. Let’s presume, however, for the duration of this article, that everyone was indeed dressed. I might note that there is a bit in the book on getting interviewed, and it is not unhelpful.
Eckstutt and Sterry have a pretty full plate these days. They both have separate literary careers (she’s an agent, he’s a writer), they have a website together, that is The Book Doctors (and what a nice linker I am, eh?), and they have these events, which I’ve heard about for a while — Pitchapalooza, wherein the would-be’s line up at the gate and have a minute to pitch their book. It’s speed dating for writers and agents, and while it is perhaps a dangerous precedent, it also gets results. People who have attended get signed.
I talked to the writers-about-writers about their book, their websites and their live show. To me it just makes perfect sense; by offering a platform for writers to hone their pitching skills, they are doing the best possible job of pitching their own skills. You can hear just how good they are by following this link to the MP3 audio file.
Ashish Mukharji: From Pitchapalooza to Publication
We first met Ashish at a Pitchapalooza @ Kepler’s in Menlo Park, South of San Francisco. At that point he just had an idea for a book. Then he attended our Stanford workshop. From the first time he met him, he seemed like such a radiant, intelligent, generous, thoughtful and funny person. He also just read it kind of healthy glow. And he was so enthusiastic about his book. We’ve observed over and over again that the sort of passion is contagious, and the driving force behind almost all the successful authors we know. So now, his book is out. It’s called, Run Barefoot Run Healthy. And here’s a story.
It all started with an aptitude test. After a day of having me play with little metal pins and then write essays about nothing at all, the good people at Johnson O’Connor Research Foundation (JOCRF) gravely informed me that my mathematics degree and subsequent 20 years in technology were completely misdirected, and my (only) high scores in
“ideaphoria” and “vocabulary” directed me to one career and one career only: writing fiction.At the time, my sole interaction with books was reading them, typically racing over the details to find out what happened at the end. Did he get caught? Did they get married? Who won? The scenery along the way … in one eye, out the other. And at work, conversations tended to revolve around the benefits of “hardware tessellation,” or why our “front-side bus” was better than theirs. Or
maybe we were better because we didn’t have a front-side bus. Whatever. I had no connection to the production end of literature, so while I enjoyed imagining myself as a swashbuckling Hemingway or globe-trotting Pico Iyer, it didn’t seem particularly within reach.What’s that they say? “Time drags when you’re really, really bored at work.” High ideaphoria people need variety, which is not the defining characteristic of the corporate world. So I suffered. Only two jobs and five years later, I finally said “it’s now or never – I have to try that writing thing.”
I took a few classes at Stanford, culminating in a term with the wonderful Alice LaPlante, learning not only how to critically read a piece and observe the author’s technique, but also that the boom and gloom now in vogue in fiction, was not for me. I do not need to read, much less write, about drug addiction, child abuse and suicide, without which modern literature apparently cannot sell. So fiction was out.
But could I possibly bring my 99%-ile creativity (I do like saying that – forgive me) to bear on a topic of non-fiction? What did I know enough to write about? What did I want to write about?
Like everyone else in California, I am a marathon runner. Not a world-champion marathoner, in fact I rank fifth out of five runners in my apartment building, but a middle-of-the-pack fitness runner, like millions of others. Specifically, I was a middle-of-the-pack runner who had recently found religion in the form of barefoot running, which had banished my 20-year-chronic injuries to the dust piles of my walk-in closet, along with my running shoes. I could not stop talking about my bare feet, and how everyone else should have bare feet too.
15 million Americans run at least twice a week. 437 million more Americans want to run, but don’t because their knees hurt. I made up that second number, but you get the idea. There’s a market. And my friend Jason was already writing a barefoot running book. And I was encouraging him to do it!
Inspiration is a strange thing. I’ve run barefoot for years, I’ve known about my writing destiny (courtesy JOCRF) for years, but I can’t explain why the idea came to me exactly when it did. Once I had the concept, putting my thoughts down onto paper was easy. Organizing them
into coherent structure was harder. Figuring out how to get published, well, that was more complex still.It has never been easier for an independent, non-rich and non-famous author to go to market and reach a global audience. And the number of plausible publishing options has never been more overwhelming. If you need a path through the chaos, the Book Doctors’ “Essential Guide” is
comprehensive. They lay out all the possibilities, and what each involves, from the nitty-gritty of traditional publishing, through the various assisted options, to doing it all yourself.The one thing David and Arielle can’t do for you is to know yourself. Authors and businesspeople often inhabit opposite ends of the producer/marketer spectrum, and my sense is that many authors are uncomfortable with self-promotion, or with manipulating a profit and loss spreadsheet. I have a background in business, and I thrive on independence, so I immediately gravitated toward the DIY option. Some call it “self-publishing,” but to me that word is a bit like “atheism” – not a label one uses in polite society.
I decided to start my own publishing company. It really is quite straightforward. A publisher is anyone who owns an ISBN, the identifying number applied to all books. Buy a number and you’re official. All you need is to write the book, hire and then micro-manage an editor, several proofreaders, an illustrator, book designer, indexer, and cover designer, then negotiate photo and other
rights … and you’re in business. You might want to talk to a lawyer. Then there’s the marketing. The process is spelled out in great detail in Aaron Shepard’s _POD For Profit_. My book is a paperback, so I chose to print it with Lightning Source, a division of Ingram,
which automatically secured me distribution through Amazon, BN.com and other retailers.I’ve compressed time in the telling of my story. Unearthing David and Arielle’s book, and Aaron’s book, took a lot of work. But with them to map the path ahead for me, the rest has been “easy” – no longer confusion or doubt, merely the challenge of efficient execution on a budget. How hard are you willing to work? How much do you love sharing your ideas with others? How willing are you to run a business?
I work past 1am seven days a week, and I’ve never had more fun. And my book is selling, and people are writing in with how it is changing their running, their health, and their lives.
Write. Publish or get published. I recommend it.