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self-publishing Archives - Page 3 of 11 - The Book Doctors

Tag: self-publishing

  • Pitchapalooza in The New York Times, Washington Post and Wall Street Journal

     

    New York Times

    Pitchapalooza in the New York Times

    Kathy Kmonicek for The New York Times

    “For Would-Be Authors, a Chance at a Happy Ending”

    By AILEEN JACOBSON

    HUNTINGTON, N.Y.

    December 10, 2010

    SUZANNE WELLS, a slight woman with a careworn face, looked a little shaky as she walked up to the podium and faced a table where four judges sat. To her left was an audience of more than 200 people, ready to listen to her bid to become a published author.

    Glancing at her notes, Ms. Wells launched into a description of her life, which started in affluence and comfort and devolved into heroin addiction and poverty, including an excruciating evening “when I took my children to a housing shelter.”

    That was one of the more dramatic moments of “Pitchapalooza!” an event at the Book Revue here during which would-be authors pitched book ideas to a panel of publishing experts. All the presenters got advice from the panelists; the winner was to receive an introduction to an agent.

    Though only 25 people were chosen at random to make their pitches, 187 had signed up for the opportunity at the Dec. 2 event, which was part of a cross-country promotional tour by David Henry Sterry and his wife, Arielle Eckstut, the authors of “The Essential Guide to Getting Your Book Published: How to Write It, Sell It and Market It … Successfully!” The crowd in Huntington was the largest yet, they said.

    Click —> HERE to read the full story on The New York Times.

    Washington Post

    “The Book Doctors Offer Cures for Book Proposals”

    If hope is a thing with feathers, Politics & Prose Bookstore could have taken flight Wednesday night.

    Usually a venue for best-selling authors, the Washington bookstore was filled instead with would-be novelists, expectant memoirists and unpublished writers of all kinds. They’d come for Pitchapalooza! — “The American Idol for Books” conducted by husband and wife team Arielle Eckstut and David Henry Sterry. The Book Doctors, as they call themselves, are the authors of “The Essential Guide to Getting Your Book Published,” which instantly sold out at Politics and Prose.

    Click —> HERE to read the full story on The Washington Post. 

     

    Wall-Street-Journal-logo

    workman pitchapalooza

    “One-Minute Pitches from Aspiring Authors: Publishing Professionals Hear Book Ideas at Pitchapalooza”

    “One time, I only held a job for three hours. I hired as a lighting technician at the Brooklyn Academy of Music in the early 1970s,” recalled author Steve Turtell. “I nearly killed someone when I lost my grip on a ladder that I was holding up—it just started falling and I froze! Luckily, a lighting cable stopped it from falling all the way over. After that, the guy who hired me asked me to leave.”

    Mr. Turtell was in the sunken auditorium at the office of Workman Publishing, an independent publishing house in the West Village on Thursday evening, ready to pitch his book “50/50: 50 Jobs in 50 Years, a Working Tour of My Life.” (He has also worked as a nude artists’ model; a research assistant at PBS; a janitor at Gimbel Brothers; a fashion coordinator at Joyce Leslie; a butcher; a baker; and the director of public programs at the New-York Historical Society.)

    Click —> HERE to read the full story on the Wall Street Journal.

  • Self-Publishing Literary Fiction: the Good, the Bad & the Ugly: Cari Noga Reveals All to The Book Doctors

    The Book Doctors met Cari Noga in 2011, when she won our National Novel Writing Month Pitchapalooza (think American Idol for books). Her pitch was spectacular, haunting and superbly crafted. Her story is about a 12-year-old boy with autism who witnesses the Miracle on the Hudson plane crash, and how he and other crash witnesses and survivors find their lives intersecting and transformed by the extraordinary event—and by each other. We worked with her on her novel Sparrow Migrations and discovered it was a richly wrought tapestry of human emotion, both beautifully plotted and a delightful read. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, and the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews. Cari herself was already a published author (Road Biking Michigan with Globe-Pequot Press in 2005). When we sent her book out to our agent and publishing contacts, we were shocked that no one snapped it up. The problem is she’s not famous. There are no zombies or werewolves in her book. No S&M involving rich people. Just a great story with great characters about a world-famous event. So Cari decided to self-publish in April, 2013. Sparrow Migrations was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. So we thought we’d pick her brain and the beauties and terrors of self-publishing literary fiction.

    SparrowMigrations_LowRes CNoga_Color_LowRes

    The Book Doctors: The general wisdom is that self-publishing literary fiction is especially difficult. Do you agree with this wisdom? If so, how have you gotten around these difficulties? If not, why not?

     

    Cari Noga: I think publishing anything that isn’t directly aimed at a genre-specific audience is more difficult, whether you go the self-pub route or traditional. The upside is that if you do reach a literary audience, the potential is much wider. I seem to have found a niche with book clubs, starting right in my own community, and rippling outward—I just did a Skype chat with a club in Phoenix. My town has a strong sense of locavorism –people like to buy local, eat local, etc. I think that extends to reading, too. One suggestion to make locavorism work for you: Check whether your library offers book club kits – multiple copies of the same book, available for simultaneous checkout. Mine does, and when I did an appearance, I asked that they create a kit

    TBD: What has been the single most difficult thing about self-publishing?

    CN: Retail distribution. I was aware that I would  have to offer discounts, but I did not appreciate enough the importance of offering returns. My book is available through Ingram & Baker and Taylor, but as a POD book there is no way to return it.

    TBD: What has been the single best thing?

    CN: Hearing from readers, especially in the book club settings. Free time is my own most prized resource, so to know that people are spending theirs reading my book is incredibly gratifying. Hearing that they like it, that the characters resonate authentically, and that they’ve learned something – whether about autism, birds, or something else – is like having my cake, icing and ice cream, too.

    TBD: What marketing strategy has been most successful? What has been least successful?

    CN: Most successful by a longshot: Kindle giveaways. I’ve done two (June 2013, 5,400 copies downloaded; Jan. 2014, 33,600 copies downloaded.) Paid sales increased after each and reviews soared. The January one was advertised on Bookbub, which I also recommend.

    Least successful: Advertising in trade journals like PW Select. Not because the ads were bad or poorly designed, but the brick-and-mortar bookseller audience that reads them are predisposed against self-published books, especially POD like mine, due to the inability to return unsold copies and the inconvenience of dealing with an individual publisher.

    Book clubs are still proving a good audience – I’m a guest at three different live discussions here in town next month and my first by Skype, with a club in Phoenix that somehow latched onto it.

    TBD: How have you convinced independent bookstores to carry your book?

    CN: Goes back to locavorism. I have two indie stores in my town that are both eager to work with local authors. I had a relationship with one (Horizon Books) going back to a nonfiction book (Road Biking Michigan) I published traditionally ten years ago and was fortunate to have one staff member be a beta reader. They have two other stores in northern Michigan as well. The other newer store is Brilliant Books, a cozy, customer-centric place that hosted my launch. I showed them both copies while in proof stage, asked them to carry it and offered industry standard discounts. Another store contacted me after reading local media coverage. A few other stores have been receptive to cold calls.

    TBD: Would you still like to see your book published by a major publisher? If so, why?

    CN: I would like to see my book in more bookstores. At the book clubs I visit, more people bring paper copies than Kindle, so I’m concluding there’s more potential for the paper copy than I’m getting in my half-dozen stores and on Amazon. However, I’d be much more cautious about the deal I’d sign than I would have two years ago. More than a publisher, right now I would like an agent who could advise me about the best moves to make not only for this book, but career-wise.

    TBD: Are you working on a next book? If so, what is it about? Tentatively titled Tres Vidas, my next novel is, like Sparrow Migrations, a story about relationships. The three lives that intersect are Lucy, a suddenly-orphaned 9-year-old who must leave her NYC home to live on a northern Michigan farm with her prickly aunt Jane, and Miguel, a migrant worker who becomes a bridge between the two.

    CN: How did you get 180 reviews of your book on Amazon?

    TBD: Reviews spiked after the giveaways. After the initial release in April 2013, when I ran into people who told me they liked the book – in person, by email, on social media –my standard reply was to ask them to write a review on Amazon or Goodreads. A surprising number actually did, and I got up to about 20 reviews that way. That doubled after the first giveaway. After the second giveaway, timed to the fifth anniversary of the Miracle on the Hudson plane crash, which is the starting incident in the book, they just came pouring in. I’ve not solicited any reviews in months.

    TBD: You enrolled in Amazon’s KDP select program. Was the exclusivity they requested worth it?

    CN: Yes – see the giveaway results above. I do plan to expand to other platforms (Nook, Kobo) this year.

    TBD: We can’t help but ask how you view the Amazon/Hachette tug of war since you used Amazon’s publishing program. Thoughts?

    CN: I think there are far more shades of gray to the situation than have emerged in the mainstream narrative (Amazon: evil corporate behemoth; Hachette, guardians and saviors of literature.)

    J.A. Konrath http://jakonrath.blogspot.com/ says that in this mad, crazy publishing world of the moment, the only two people who matter are the writer and the reader. Everyone else in a middleman who has to prove their value. Right now, Amazon is connecting those two best. They also treat authors better financially (Both my books are priced at $14.95. I get about $4 per novel sold vs. 75 cents for my Road Biking book, which was taken out of print.*) More people are reading, thanks to the Kindle, which has added another revenue stream for authors.

    Meanwhile, the ranks of indie bookstores are actually growing as they embrace what they do best: curation and customer service. In my town, Brilliant Books, for example, offers free shipping. At Horizon, membership program fees drop by a dollar every year, encouraging renewals. Healthy marketplaces do generally have more players vs. fewer, so I hope Hachette and the Big Five can survive. But in terms of blame for the situation they’re in, as others have said (See exhibits A was, B and C ) I’d point to the mirror as much as Amazon.

    Cari Noga self-published her debut novel, Sparrow Migrations, in April 2013. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews, and was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. A former journalist, she also traditionally published Road Biking Michigan with Globe-Pequot Press in 2005. Read her blog or sign up for her author newsletter at www.carinoga.com.

    Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of  The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

  • New edition of The Essential Guide to Getting Your Book Published

    We’re writing a new edition of The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! and want to know what you need.

    What do you want in the new edition of The Essential Guide to Getting Your Book Published?

    • How much time do I need to put into social media each day? (14%, 8 Votes)
    • Should I try to publish with the Big 5, an independent publisher or self-publish? (13%, 7 Votes)
    • If I hire an outside editor, do I need a developmental edit or a line edit? (11%, 6 Votes)
    • How can getting my work published online help me get a book deal? (11%, 6 Votes)
    • How do I price my ebook? (11%, 6 Votes)
    • How to get the most out of a writer’s conference? (9%, 5 Votes)
    • Are they real publishers or just author service companies that want to rip me off? (9%, 5 Votes)
    • Should I publish with Amazon? (9%, 5 Votes)
    • How do I self-publish literary fiction? (9%, 5 Votes)
    • What is the art of selling children’s books? (5%, 3 Votes)

    Total Voters: 11

    Loading ... Loading …

    Have other ideas? Leave a comment below to tell us what you want in the new edition of The Essential Guide to Getting Your Book Published.

  • Self-Publishing Literary Fiction: the Good, the Bad & the Ugly: Cari Noga Reveals All to The Book Doctors

    The Book Doctors met Cari Noga in 2011, when she won our National Novel Writing Month Pitchapalooza (think American Idol for books). Her pitch was spectacular, haunting and superbly crafted. Her story is about a 12-year-old boy with autism who witnesses the Miracle on the Hudson plane crash, and how he and other crash witnesses and survivors find their lives intersecting and transformed by the extraordinary event—and by each other. We worked with her on her novel Sparrow Migrations and discovered it was a richly wrought tapestry of human emotion, both beautifully plotted and a delightful read. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, and the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews. Cari herself was already a published author (Road Biking Michigan with Globe-Pequot Press in 2005). When we sent her book out to our agent and publishing contacts, we were shocked that no one snapped it up. The problem is she’s not famous. There are no zombies or werewolves in her book. No S&M involving rich people. Just a great story with great characters about a world-famous event. So Cari decided to self-publish in April, 2013. Sparrow Migrations was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. So we thought we’d pick her brain and the beauties and terrors of self-publishing literary fiction.

    SparrowMigrations_LowRes CNoga_Color_LowRes

    The Book Doctors: The general wisdom is that self-publishing literary fiction is especially difficult. Do you agree with this wisdom? If so, how have you gotten around these difficulties? If not, why not?

     

    Cari Noga: I think publishing anything that isn’t directly aimed at a genre-specific audience is more difficult, whether you go the self-pub route or traditional. The upside is that if you do reach a literary audience, the potential is much wider. I seem to have found a niche with book clubs, starting right in my own community, and rippling outward—I just did a Skype chat with a club in Phoenix. My town has a strong sense of locavorism –people like to buy local, eat local, etc. I think that extends to reading, too. One suggestion to make locavorism work for you: Check whether your library offers book club kits – multiple copies of the same book, available for simultaneous checkout. Mine does, and when I did an appearance, I asked that they create a kit

    TBD: What has been the single most difficult thing about self-publishing?

    CN: Retail distribution. I was aware that I would  have to offer discounts, but I did not appreciate enough the importance of offering returns. My book is available through Ingram & Baker and Taylor, but as a POD book there is no way to return it.

    TBD: What has been the single best thing?

    CN: Hearing from readers, especially in the book club settings. Free time is my own most prized resource, so to know that people are spending theirs reading my book is incredibly gratifying. Hearing that they like it, that the characters resonate authentically, and that they’ve learned something – whether about autism, birds, or something else – is like having my cake, icing and ice cream, too.

    TBD: What marketing strategy has been most successful? What has been least successful?

    CN: Most successful by a longshot: Kindle giveaways. I’ve done two (June 2013, 5,400 copies downloaded; Jan. 2014, 33,600 copies downloaded.) Paid sales increased after each and reviews soared. The January one was advertised on Bookbub, which I also recommend.

    Least successful: Advertising in trade journals like PW Select. Not because the ads were bad or poorly designed, but the brick-and-mortar bookseller audience that reads them are predisposed against self-published books, especially POD like mine, due to the inability to return unsold copies and the inconvenience of dealing with an individual publisher.

    Book clubs are still proving a good audience – I’m a guest at three different live discussions here in town next month and my first by Skype, with a club in Phoenix that somehow latched onto it.

    TBD: How have you convinced independent bookstores to carry your book?

    CN: Goes back to locavorism. I have two indie stores in my town that are both eager to work with local authors. I had a relationship with one (Horizon Books) going back to a nonfiction book (Road Biking Michigan) I published traditionally ten years ago and was fortunate to have one staff member be a beta reader. They have two other stores in northern Michigan as well. The other newer store is Brilliant Books, a cozy, customer-centric place that hosted my launch. I showed them both copies while in proof stage, asked them to carry it and offered industry standard discounts. Another store contacted me after reading local media coverage. A few other stores have been receptive to cold calls.

    TBD: Would you still like to see your book published by a major publisher? If so, why?

    CN: I would like to see my book in more bookstores. At the book clubs I visit, more people bring paper copies than Kindle, so I’m concluding there’s more potential for the paper copy than I’m getting in my half-dozen stores and on Amazon. However, I’d be much more cautious about the deal I’d sign than I would have two years ago. More than a publisher, right now I would like an agent who could advise me about the best moves to make not only for this book, but career-wise.

    TBD: Are you working on a next book? If so, what is it about? Tentatively titled Tres Vidas, my next novel is, like Sparrow Migrations, a story about relationships. The three lives that intersect are Lucy, a suddenly-orphaned 9-year-old who must leave her NYC home to live on a northern Michigan farm with her prickly aunt Jane, and Miguel, a migrant worker who becomes a bridge between the two.

    CN: How did you get 180 reviews of your book on Amazon?

    TBD: Reviews spiked after the giveaways. After the initial release in April 2013, when I ran into people who told me they liked the book – in person, by email, on social media –my standard reply was to ask them to write a review on Amazon or Goodreads. A surprising number actually did, and I got up to about 20 reviews that way. That doubled after the first giveaway. After the second giveaway, timed to the fifth anniversary of the Miracle on the Hudson plane crash, which is the starting incident in the book, they just came pouring in. I’ve not solicited any reviews in months.

    TBD: You enrolled in Amazon’s KDP select program. Was the exclusivity they requested worth it?

    CN: Yes – see the giveaway results above. I do plan to expand to other platforms (Nook, Kobo) this year.

    TBD: We can’t help but ask how you view the Amazon/Hachette tug of war since you used Amazon’s publishing program. Thoughts?

    CN: I think there are far more shades of gray to the situation than have emerged in the mainstream narrative (Amazon: evil corporate behemoth; Hachette, guardians and saviors of literature.)

    J.A. Konrath http://jakonrath.blogspot.com/ says that in this mad, crazy publishing world of the moment, the only two people who matter are the writer and the reader. Everyone else in a middleman who has to prove their value. Right now, Amazon is connecting those two best. They also treat authors better financially (Both my books are priced at $14.95. I get about $4 per novel sold vs. 75 cents for my Road Biking book, which was taken out of print.*) More people are reading, thanks to the Kindle, which has added another revenue stream for authors.

    Meanwhile, the ranks of indie bookstores are actually growing as they embrace what they do best: curation and customer service. In my town, Brilliant Books, for example, offers free shipping. At Horizon, membership program fees drop by a dollar every year, encouraging renewals. Healthy marketplaces do generally have more players vs. fewer, so I hope Hachette and the Big Five can survive. But in terms of blame for the situation they’re in, as others have said (See exhibits A was, B and C ) I’d point to the mirror as much as Amazon.

    Cari Noga self-published her debut novel, Sparrow Migrations, in April 2013. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews, and was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. A former journalist, she also traditionally published Road Biking Michigan with Globe-Pequot Press in 2005. Read her blog or sign up for her author newsletter at www.carinoga.com.

    Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of  The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

  • How to Get Successfully Published TODAY: Big 5, Indy, or Self-Publish?

    Join us for a webinar on Wednesday, July 16, 8:00-9:30 p.m. EDT.

    We Want YouOnly 100 slots available. And if you can’t join the webinar live, we’ll happily send you a link to the recording afterward.

    About the Webinar

    It’s the greatest time in history to be a writer.  There are more ways now to get published than ever before.  Yes, it’s great to have so many options, but they’re all so confusing.  That’s where The Book Doctors come in, with a prescription for making your book a rousing success.

    This interactive seminar will break down the three paths to publishing:

    1) The Big Five (HarperCollins, Penguin Random House, Simon & Schuster etc.)

    2) Independent Publisher (whether in the form of a university press, a literary press or a press specializing in a particular subject)

    3) Self-publishing

    In addition, three writers will be chosen at random to pitch their books in 1 MINUTE. We will then break down (in a kind and gentle manner!) the strengths and weaknesses of the pitch, and then use these pitches to help workshop attendees to understand which path (traditional, independent, or self-publishing) would be appropriate for each kind of book.  Whether you get to pitch or not, we can assure you that you’ll come away with an understanding of which path(s) will be appropriate for your book as well. There will also be a question and answer period, so come prepared.

    Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped dozens and dozens of talented writers and experts become professionally published authors. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.

    Anyone who buys a copy of our book, The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully, will receive a FREE 20 minute consultation ($100 value) from The Book Doctors. Just email a copy of your receipt to david@bookdoctors2.pairsite.com.

    Wednesday, July 16, 8:00-9:30 p.m. EDT.

    Cost: $50  (was $75)

    Register now!   Limited-time Discount 

    How to join us

    1. Click the button below to pay online.
    2. We’ll email a link to the webinar.

    You can download it for yourself or a writer friend for just $50 (that’s 33% off!).  Buy now!


  • The Book Doctors on Books, Writing, How to Get Published, & May 22 Pitchapalooza at Word Bookstore Jersey City

    The Book Doctors talk about publishing, pitching, how to successfully get your book published, & May 22nd Pitchapalooza at Word Bookstore Jersey City, in the Digest.

    http://bit.ly/1fud9w6

    AandDwithBooks

  • The Book Doctors in New Video from James River Writers

    one of our favorite writers conferences in the whole world, pound for pound possibly the best, James River Writers Conference.  If you want to learn about writing, if you want to meet writers and agents and publishers and have a great time, this is the conference for you.

  • Best Thank You Letter We’ve Ever Gotten

    995162_10151833049509734_1121293048_n“Dear Arielle and David, Do I need to tell you how fabulous you are? I attended – and pitched –  at yesterday’s Pitchapalooza.  Last night I picked up your book to skim it. I couldn’t put it down. I kept reading because it was so packed with information ( great information) + well written and fun to read to boot. Here’s the top ten reasons I love what you do.
    You’re nichey.
    You’re quirky ..you stand out in a good way.
    You add value.
    You care.
    You create through your process.
    You bring mojo to the community.
    You’re proactive.
    You have great energy.
    You’re practical and entertaining.
    You’ve done your homework…and then some
    You’re the BookDoctors.
    Thank you for strutting your stuff at P & P and allowing the writing community to learn from you.  Since I came out of the investment business and was always looking for talent that offered a unique and compelling service, including the impossible to duplicate ability to execute( the key to any service business) I would say you earned twenty stars out of a possible ten for your business and execution. with” – Debra Diamond
     577174_10151833054029734_2131783410_n
  • The Book Doctors Interview Virginia Pye, First Time Novelist, on Writing, Writers Conferences, and How to Get Your Book Published

    Originally published in Huffington Post.

    We first met Virginia Pye at the James River Writers Conference, one of the best writers conferences in America. If you’re a writer, do yourself a favor, get yourself to Richmond, Virginia and go to this conference. It’s filled with warm, generous, talented writers, editors and agents. When we first met Virginia Pye three years ago, she’d been writing and rewriting a novel for a very long time. It’s always exciting when you see a dedicated, talented writer who keeps evolving and changing and working, then finally gets their novel published, and actually gets lauded for it. So we thought we would check in with her to see exactly how it all happened.

    Author photo, 200 MB

    Book cover for web

    webbadge4

    We first met Virginia Pye at the James River Writers Conference,  one ofbook doctor logo the best writers conferences in America. If you’re a writer, do yourself a favor, get yourself to Richmond, Virginia and go to this conference. It’s filled with warm, generous, talented writers, editors and agents.  When we first met Virginia Pye three years ago, she’d been writing and rewriting a novel for a very long time.  It’s always exciting when you see a dedicated, talented writer who keeps evolving and changing and working, then finally gets their novel published, and actually gets lauded for it.  So we thought we would check in with her to see exactly how it all happened.

    The Book Doctors: Congratulations on being named an Indie Next Pick for your new novel, how did you feel when you found out?

    Virginia Pye: I felt honored and excited, especially when I learned the other chosen authors, such as Caroline Leavitt, Benjamin Percy, Gail Godwin and Therese Anne Fowler. To be supported and encouraged by IndieBound booksellers means a lot to me. They’re smart and savvy book aficionados whose opinions I value. For years, I’ve read the books they recommend.

    TBD: When did you start writing your book and why?

    VP: Almost a decade ago as I helped my parents clear out their house, I came upon boxes of yellowed onion-skin pages with faint typescript on it. My grandfather, who was a missionary in northwestern China in the nineteen teens, had recorded his daily experience and impressions of that pre-industrialized, desolate, and yet eerily beautiful landscape. I’d always known about the roads, hospitals and schools that he had built in Shansi Province, but now I found his actual tally book in which he kept track of his converts. I felt both pride about his humanitarian successes and shame at his missionary zeal.

    As I read his papers and studied the brown-tinged photographs, I was seated on an Oriental rug in the living room were I’d grown up–a room decorated with Chinese antiques and furniture.  I was surrounded by my family’s history in China and I realized that, whether I liked it or not, part of my inheritance was a colonialist perspective on the world. I had not chosen it, nor felt that I shared it, but it was somehow mine to make peace with just the same.

    The two main characters in my novel, the Reverend and his wife Grace, are upright, Midwestern missionaries who, over the course of their dramatic story find their faith tested and their world view shattered. It took some years for their story to fully emerge, but the germ for it began when I decided to wrestle with my grandfather’s legacy that I had previously tried to ignore.

    TBD: What is your book about?

    VP: On the windswept plains of northwestern China, Mongol bandits swoop down on the missionary couple and steal their small child. The Reverend sets out in search of the boy and becomes entangled in the rugged, corrupt landscape of opium dens, sly nomadic warlords and traveling circuses. He develops a following among the Chinese peasants who christen him Ghost Man for what they perceive as his otherworldly powers. Grace, his wife, pregnant with their second child, takes to her sick bed in the mission compound, where visions of her stolen child and lost husband beckon to her from across the plains. The foreign couple’s savvy, elderly Chinese servants, Ahcho and Mai Lin, eventually lead them on an odyssey back to one another and to a truer understanding of the world around them. River of Dust is a story of the clash of cultures and of retribution, and also of redemption. As the young American couple’s search for their child becomes more desperate, their adopted country comes to haunt them, changing not only what they believe but who they are.

    TBD: You are involved with the James River Writers Conference, how did that community help you with the writing and selling of your book?

    VP: James River Writers is a literary non-profit in Richmond, Virginia with around 400 members. I was chair of JRW for three years and on the board for close to a decade. JRW holds an annual conference each October, which is especially welcoming and friendly to writers of all types. I enjoyed working with everyone involved and made friends with many fellow aspiring writers, as well as the published authors and publishing professionals who came for the conference. Many of them were encouraging and offered to introduce me to their agents or fellow editors. JRW set a supportive and generous tone that I think everyone benefited from.

    TBD: Did you hire an editor?

    VP: For many years, I had worked on a previous novel that was about three generations of an American family with ties to China and Vietnam. It went through twenty-one drafts and dozens of agents saw it in various stages. They admired the writing and characters, but found that it just wasn’t quite working. Finally, I decided to take my manuscript to The Porches, a writing retreat in rural Virginia where I met author and editor, Nancy Zafris. She offered a different sort of editing experience from anyone else I’d heard of: she works with authors one-on-one over a weekend, discussing and brainstorming about the work. With Nancy’s perceptive questions, I began to see a new book emerging, one that was not a multi-generational story at all, but a compact and dramatic tale set in one year–1910–and in one setting–northwestern China. I left The Porches after that weekend with a new book in mind and a new, carefully conceived outline. I sat down on April 1st and completed a first draft on April 23rd. I had lived with the previous manuscript for so long– had wrestled with its problems and relished its strengths–that when it came time to write an altogether new version, I had enough previous connection to the characters and setting that the story came forth easily. It was both miraculous and not at all.

    TBD: How did you find an agent?

    VP: After I completed my marathon first draft of River of Dust, I shared it with Nancy who passed it along to her editor at Unbridled Books, Greg Michalson. He liked it and gave me a call. It was then that I realized I needed an agent. Gail Hochman had read the earlier multi-generational manuscript as well as another novel of mine. She had always been kind and thoughtful in her replies to my work, although she hadn’t taken me on as a client. I admired her authors–Michael Cunningham, Julia Glass, Ursula Hegi–so I chose to go back to her with River of Dust when Unbridled made their offer. I’m so glad I did. As everyone knows, Gail is a brilliant agent and an enthusiastic and caring person.

    TBD: What are some of the mistakes you made as you wrote and tried to sell your book?

    VP: In retrospect, I think that it may have been a mistake to work for so long on that previous novel. If something isn’t working, tinkering with it probably won’t help. To give myself more credit, I did revise–sometimes extensively–but I still wanted that manuscript to be the book I had in mind from the start. I was determined to bend the characters and plot to fit the book I envisioned. Somehow I wasn’t listening well enough to the voices of smart readers, or even my own voice that was whispering that it just wasn’t working. The manuscript was telling me that it needed to be altogether different. I was trying to write a book with a complicated structure before ever truly perfecting a simpler one. Perhaps there’s a lesson in that, too: succeed first at something smaller, before trying to tackle your opus. Come to think of it, I know a number of writers who have been working on big books for years and those projects never seem to come to fruition. Perhaps aiming for something less baroque and yet doing it well is a better way to go with a debut novel.

    TBD: How do you plan to promote and market your book?

    VP: I’ve written a number of essays about the backstory for my novel. “A Zealot and Poet,” about my grandfather, will appear in May in The Rumpus. I’m excited to be interviewed at Caroline Leavitt and David Abrams’s blogs and in The Nervous Breakdown. Excerpts from River of Dust will also soon appear in The Nervous Breakdown, and in The Collagist and DearReader.com. I had a great time creating a playlist for River of Dust for the Largehearted Boy. Unbridled has done a great job of setting up book events up and down the East Coast: in Richmond, Charlottesville, Alexandria and Norfolk, Virginia; New York, Boston and Western Massachusetts. I’m excited about all my events, but a few in particular stand out for me: a reading in the Lucian W. Pye Room at M.I.T. (named for my father who was a prominent Political Scientist there); a reading at Back Pages Books in Waltham, Massachusetts, at which my four closest high school girlfriends are coming in from around the country to cheer me on; and what I think will be a great evening at the China Institute in NYC, where I’m eager to share my work with China enthusiasts and experts and look forward to learning from my audience.

    TBD: What are some of your favorite things about being a writer? And what are some of the things you hate about it?

    VP: I am completely biased towards writers and writing. I think there’s nothing better to do with one’s life. OK, being a visual artist or musician is pretty good, too. And my husband is a contemporary art museum curator and that’s not half bad. But, as a writer, you have carte blanche to express your vision of the world, however quirky it may be. You can read voraciously and remain a dilettante. Aleksander Hemon recently said, “Expertise is the enemy of imagination.” As someone who has written a novel set in a country where I have never been, I agree. People ask if I did a lot of research before writing River of Dust. I did only as much as I needed to ignite my mind, which, as it turned out wasn’t a great deal–again, perhaps because I’d grown up with a visceral understanding of China passed down to me through two generations. I think that writers have an obligation to be thoughtful in their work. Good writing needs to offer meaning on several levels at once. A novel that has strong storytelling doesn’t need to sacrifice that goal. I hope that River of Dust is both a page-turner and an intelligent read. I love Philip Roth’s rallying cry to writers at his eightieth birthday and on the occasion of his retirement from writing: “This passion for specificity, for the hypnotic materiality of the world one is in is all but at the heart of the task to which every American novelist has been enjoined since Herman Melville and his whale and Mark Twain and his river: to discover the most arresting, evocative verbal depiction of every last American thing.” The only down side to writing is that it’s no easy task. But who ever wanted easy when trying to live a meaningful life?

    TBD: I hate to ask you this, but what advice do you have for writers?

    VP: Pay attention to the market: to what agents tell you at conferences and on Twitter; to what your independent bookseller says about the books he or she endorses; to what your most thoughtful and serious readers say about your manuscript. And then, put it all on the backburner while you write. Let it simmer in the back of your mind as you write the book you want to write. If their advice has resonated then it will help shape the next draft. Stick with the manuscript until it’s done and don’t start to shop it around too early. If you’re as eager as I was with numerous manuscripts, most likely you’ll shop it around too early. When you’ve written what you are truly proud of–after listening carefully for any hesitations and heeding them–reach out to agents and published authors with graciousness and gratitude. The publishing world is not waiting for you, but on the other hand, it can’t exist without you. So take up your rightful place, but politely and while keeping in mind that we’re incredibly lucky to be doing this thing that we love. At least, that’s how I try to approach it.

    Virginia Pye’s debut novel, River of Dust, is an Indie Next Pick for May, 2013. Her award-winning short stories have appeared in numerous literary magazines. She holds an MFA from Sarah Lawrence, taught writing at New York University, and The University of Pennsylvania, and has helped run a literary non-profit in Richmond, Virginia. For more about her, visit: www.virginiapye.com

    The Book Doctors have helped dozens and dozens of amateur writers become professionally published authors. They edit books and develop manuscripts, help writers develop a platform, and connect them with agents and publishers. Their book is The Essential Guide to Getting Your Book Published. Anyone who reads this article and buys the print version of this book gets a FREE 20 MINUTE CONSULTATION with proof of purchase (email: david@bookdoctors2.pairsite.com). Arielle Eckstut is an agent-at-large at the Levine Greenberg Literary Agency, one of New York City’s most respected and successful agencies. Arielle is not only the author of seven books, but she also co-founded the iconic company, LittleMissMatched, and grew it from a tiny operation into a leading national brand that now has stores from Disneyland to Disney World to 5th Avenue in NYC. David Henry Sterry is the author of 15 books, a performer, muckraker, educator, and activist. His first memoir, Chicken, was an international bestseller, and has been translated into 10 languages. His anthology, Hos, Hookers, Call Girls and Rent Boys was featured on the front cover of the Sunday New York Times Book Review. The follow-up, Johns, Marks, Tricks and Chickenhawks, just came out. He has appeared on, acted with, written for, worked and/or presented at: Will Smith, Edinburgh Fringe Festival, Stanford University, National Public Radio, Penthouse, Michael Caine, the London Times, Playboy and Zippy the Chimp. His new illustrated novel is Mort Morte, a coming-of-age black comedy that’s kind of like Diary of a Wimpy Kid, as told by Travis Bickle from Taxi Driver. He loves any sport with balls, and his girls.  www.davidhenrysterry To learn how not to pitch your book, click here.